Privacy Policy

Last Updated: May 14, 2026

This Privacy Policy describes how The Tropical Society ("we," "us," or "our") collects, uses, and discloses your Personal Information when you visit, interact with, or make a purchase from thetropicalsociety.com (the "Site"), or otherwise communicate with us.

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Site.

1. Personal Information We Collect

We collect different types of Personal Information depending on how you interact with us:

Device & Browsing Information:

• Browser type and version
• IP address
• Time zone and approximate location
• Cookie data and tracking pixel data
• Pages and products viewed
• Search terms used on the Site
• Referring sites and how you interact with the Site

Order Information:

• Name
• Billing and shipping addresses
• Payment information (credit card numbers processed via secure payment processors)
• Email address
• Phone number
• Order history

Customer Support Information:

• Email correspondence
• Direct messages on social media platforms
• Phone or text communications

Ambassador & Creator Information (if you participate in our Ambassador or Creator programs):

• Social media handles (Instagram, TikTok)
• Follower counts and engagement metrics
• Payment information (PayPal, Venmo, Zelle, or bank transfer details)
• Performance data tied to your discount code or referral link

Marketing Information:

• Email subscription preferences
• SMS subscription preferences
• Engagement with our marketing communications (open rates, click rates)

2. How We Collect Your Information

We collect Personal Information in several ways:

• Directly from you when you create an account, place an order, apply to our Ambassador program, contact customer support, or sign up for emails/SMS.
• Automatically through cookies, tracking pixels, and analytics tools when you browse the Site.
• From third parties including social media platforms (when you interact with our ads), payment processors, and shipping providers.

3. How We Use Your Information

We use your Personal Information to:

• Fulfill orders, process payments, and ship products
• Provide customer support and respond to inquiries
• Send marketing communications (email and SMS) with your consent
• Operate our Ambassador and Creator programs, including tracking sales, calculating commissions or store credit, and issuing payments
• Run targeted advertising and retargeting campaigns on platforms including Meta (Facebook, Instagram), TikTok, and other digital channels
• Analyze Site usage and improve our products, services, and customer experience
• Detect and prevent fraud
• Comply with legal obligations

4. Sharing Your Personal Information

We share your Personal Information only with trusted third-party service providers who help us operate our business. These include:

• Shopify — E-commerce platform, hosting, order processing, payment processing
• Stripe (via Shopify Payments) — Payment processing
• PayPal — Payment processing
• Omnisend — Email and SMS marketing
• Social Snowball — Ambassador and creator program management
• ManyChat — Instagram direct messaging automation
• Meta (Facebook & Instagram) — Advertising and analytics, including retargeting via Meta Pixel
• TikTok — Advertising, TikTok Shop, and analytics, including retargeting via TikTok Pixel
• Google — Analytics (Google Analytics)
• Triple Whale — Marketing analytics and attribution
• Shipping providers — Order fulfillment and delivery (USPS, UPS, and similar carriers)

We may also share Personal Information:

• To comply with applicable laws, regulations, court orders, or government requests
• To enforce our Terms of Service or other agreements
• To protect the rights, property, or safety of The Tropical Society, our customers, or others
• In connection with a business transfer (such as a merger, acquisition, or sale of assets)

We do not sell your Personal Information in the traditional sense. However, under California law (CCPA/CPRA), certain advertising activities — including using Meta Pixel and TikTok Pixel for retargeting — may be considered "sharing" Personal Information for cross-context behavioral advertising. California residents have the right to opt out (see Section 9 below).

5. AI-Assisted Communications

Some communications you receive from us — including direct messages on Instagram, automated replies, and chatbot responses — may be assisted or generated by artificial intelligence (AI) or automated systems through tools like ManyChat.

While we work to ensure accuracy, AI-generated messages may occasionally contain errors. For official information about our products, services, or programs, please refer to our website or contact us at hello@thetropicalsociety.com.

6. Text Message (SMS) Marketing

By subscribing to The Tropical Society text notifications, you agree to receive automated marketing text messages from us about our products and services at the phone number you provided. Consent is not a condition of purchase. Message and data rates may apply. Message frequency is recurring.

To opt out, reply STOP, END, CANCEL, UNSUBSCRIBE, or QUIT at any time. For help, reply HELP.

You may receive a confirmation text after opting out. Opting out by any method other than the commands above may not be effective.

Participants must be 18 years or older (or have verifiable parental consent). Individuals under 13 are not eligible.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (web beacons, pixels, tags) to operate the Site, analyze usage, and deliver targeted advertising.

Types of cookies we use:

• Essential cookies — Required for the Site to function (shopping cart, checkout, login)
• Analytics cookies — Help us understand how visitors use the Site (Shopify Analytics, Google Analytics)
• Advertising cookies — Used to deliver relevant ads on other sites (Meta Pixel, TikTok Pixel)
• Functionality cookies — Remember your preferences and settings

You can control cookies through your browser settings. However, disabling cookies may affect Site functionality. For more information on managing cookies, visit www.allaboutcookies.org.

To opt out of targeted advertising specifically:

• Facebook/Meta: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• TikTok: Through your TikTok account ad settings
• Digital Advertising Alliance: http://optout.aboutads.info/

8. Minors

This Site is intended for users 18 years of age or older. Individuals under 18 may participate in our Ambassador program only with verifiable parental or guardian consent. We do not knowingly collect Personal Information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately at hello@thetropicalsociety.com so we can delete it.

9. Your Privacy Rights

Depending on where you live, you may have specific rights regarding your Personal Information.

California Residents (CCPA/CPRA)

You have the right to:

• Know what Personal Information we collect, use, and share
• Request access to or a copy of your Personal Information
• Request deletion of your Personal Information
• Correct inaccurate Personal Information
• Opt out of the "sharing" of Personal Information for cross-context behavioral advertising
• Non-discrimination for exercising your rights

To exercise these rights, email us at hello@thetropicalsociety.com with "California Privacy Request" in the subject line.

European Economic Area, UK, and Switzerland Residents (GDPR/UK GDPR)

You have the right to:

• Access your Personal Information
• Correct inaccurate or incomplete data
• Request erasure ("right to be forgotten")
• Restrict or object to processing
• Data portability
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

We process your data under one or more lawful bases: your consent, performance of a contract with you, compliance with legal obligations, or our legitimate interests.

To exercise these rights, email us at hello@thetropicalsociety.com.

Canadian Residents (including Quebec)

You have the right to access, correct, and request deletion of your Personal Information. Quebec residents have additional rights under Quebec Law 25. To exercise these rights, email us at hello@thetropicalsociety.com.

Florida Residents

Under the Florida Digital Bill of Rights, Florida residents may have rights to access, correct, delete, and opt out of certain processing of Personal Information. To exercise these rights, email us at hello@thetropicalsociety.com.

Other US State Residents

If you live in Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, or any other US state with applicable privacy laws, you may have similar rights. Email us at hello@thetropicalsociety.com to make a request.

10. Data Retention

We retain Personal Information for as long as necessary to:

• Provide our services and fulfill our contractual obligations
• Comply with legal, tax, and accounting requirements
• Resolve disputes and enforce our agreements
• Improve our services

When Personal Information is no longer needed, we delete or anonymize it. You may request deletion at any time (subject to legal retention requirements) by contacting hello@thetropicalsociety.com.

11. International Data Transfers

The Tropical Society is based in the United States. If you are located outside the US, your Personal Information will be transferred to, stored, and processed in the United States and other countries where our service providers operate. By using the Site, you consent to such transfers.

For European users, transfers are made in compliance with GDPR using appropriate safeguards (such as Standard Contractual Clauses).

12. Data Security

We implement reasonable security measures to protect your Personal Information, including:

• Secure (HTTPS/SSL) connections on the Site
• Encrypted payment processing through Shopify and third-party processors
• Limited employee access to Personal Information
• Regular security reviews

However, no system is 100% secure. We cannot guarantee absolute security.

13. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies before providing them with your Personal Information.

14. "Do Not Track" Signals

Because there is no consistent industry standard for responding to "Do Not Track" browser signals, we do not currently respond to such signals.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top reflects the most recent revision. We encourage you to review this policy periodically. Continued use of the Site after changes are posted constitutes acceptance of those changes.

16. Governing Law

This Privacy Policy is governed by the laws of the State of Florida, United States. Any disputes shall be resolved in the state or federal courts of Miami-Dade County, Florida, except where applicable law requires otherwise.

17. Contact Us

For questions, concerns, or to exercise your privacy rights, contact us at:

The Tropical Society Email: hello@thetropicalsociety.com 

If you are not satisfied with our response, you may lodge a complaint with your local data protection authority. EU residents can find their authority at: https://edpb.europa.eu/about-edpb/about-edpb/members_en